Social media platform in China
Sina Weibo is a Chinese microblogging website often known as the Chinese Twitter. It is one of the most popular social media platforms in China. By 2020, Sina Weibo has reached over 550 million monthly active users. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time.
Users of Sina Weibo can send messages and multimedia messaging service through the website and the App and upload pictures and videos to the public for instant sharing. Many media workers and companies open accounts on Sina Weibo and use it as a platform for publishing content and communication purposes.
European companies can use Sina Weibo as a platform to attract Chinese tourists more efficiently. Furthermore, storytellers, relevant influencers and key opinion leaders can use their reach on Sina Weibo to promote European brands and products through texts, images and videos.