Social media platform in China
Sina Weibo is a Chinese microblogging website. It is one of the most popular social media platforms in China. By 2018, Sina Weibo has over 411 million monthly active users. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time.
Users of Sina Weibo can send messages and multimedia messaging service through the website and the App and upload pictures and videos to the public for instant sharing. Many media workers, companies open accounts on Sina Weibo and use it as a platform for publishing and communicating information.
European companies can use Sina Weibo as a platform to attract more efficiently Chinese tourists. Storytellers, relevant influencers and key opinion leaders can also use their Sina Weibo accounts to promote European brand and products with texts, images and videos.