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Attracting Chinese tourists to become your customers through Xiao Hong Shu

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Xiao Hong Shu

Unlock the mystery of the red book

Xiao Hong Shu

Lifestyle, social media and e-commerce platform.

Xiaohongshu, also known as RED, is a social media and e-commerce platform.

By July 2019, Xiaohongshu says it has over 300 million registered users,with 70% of the users born after 1990s (or Generation Z),80% of the users are females.

The app allows users and well-known personnel to post and share product reviews, travel blogs and lifestyle stories via short videos and photos. Xiaohongshu also operates RED Mall, which sells international products to Chinese users.

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