Xiao Hong Shu
Lifestyle, social media and e-commerce platform.
Xiaohongshu, also known as RED, is a social media and e-commerce platform.
By July 2019, Xiaohongshu says it has over 300 million registered users,with 70% of the users born after 1990s (or Generation Z),80% of the users are females.
The app allows users and well-known personnel to post and share product reviews, travel blogs and lifestyle stories via short videos and photos. Xiaohongshu also operates RED Mall, which sells international products to Chinese users.